I’m Sheida, a User Experience Researcher.
My mission is to bridge the gap between human complexity and confident product design roadmap.
I specialize in aligning research directly with organizational goals. I synthesize qualitative stories and quantitative data into clear, actionable insights that allow product teams to make smarter, evidence-based decisions.
Works
Supporting Independence through Accessible Task Management
A mobile task manager co-designed with people with dementia to support cognitively accessible work planning.
For: MCI@Work Consortium
Role: User Experience Researcher
Empowering Musical Creativity with AI
An intuitive AI-powered tool for aspiring musicians to learn and compose music with real-time visual feedback.
For: Navakavan
Role: Product Design Lead
Navigating Careers in a New Country
A career search tool for immigrants in Canada, offering multilingual support and personalized job-matching across devices.
For: Thrive Professional Society
Role: User Experience Researcher
Career Highlights
User Experience Researcher — MCI@Work Consortium, University of Waterloo, Waterloo, Canada
09/2018- Present
UX Researcher and Technical Consultant — Ford Motor Company R&D Center, Dearborn, U.S.
01/2016- 08/2017
UX and Customer Engagement Researcher — AMP21 Math Group, Wayne State University, Detroit, U.S.
08/2015- 12/2017
Education
Ph.D. Candidate, Systems Design Engineering — University of Waterloo, Canada
M.Sc., Industrial & Systems Engineering — Wayne State University, U.S.