Designing
clear products for
complex workflows.
I design workflows, tools, and digital experiences that make complex tasks easier to understand, use, and act on.
Design that connects people, organizations, and impact.
I approach product design through a systems design lens, grounding decisions in research and the broader systems people navigate. By bridging community needs and business objectives, I help teams build outcomes that are both measurable and sustainable.
Sheida worked directly with a Ford engineering team to design the entire user interface for their decision support system. She required no faculty supervision and delivered an excellent product through multiple design iterations.
You were brilliant. Your ability to learn new concepts, take in copious amounts of information and distill it down were so impressive to watch. But best of all your leadership skills were always front and centre during the week.
