UX & Human Factors Researcher
I’m a design researcher who studies how people think, decide and work under real constraints, and turns that into decisions teams act on.
mixed-methods research, from screener to decision
secured after diary, co-design and usability studies
engineering time saved per year
user satisfaction after mixed-methods research
Research with
Three studies, each told the same way: the question, why these methods, what we learned, and what changed because of it.
01 · AgeTech · Accessibility · Ongoing
How might a mobile task system lower cognitive load for people working with MCI or early-onset dementia?
3 pilots100+ requested features narrowed into one tested prototype
02 · Automotive R&D · Ford Motor Company
Where does knowledge-sharing break down for engineers, and what would fit the way they already work?
200+ hrsengineering time saved per year for a 12-person team
03 · EdTech · Content strategy
How do math teachers engage with the platform, and where and why do they drop off?
85%+user satisfaction after realigning pedagogy and product
Human factors rigour, at product speed.
From screener to synthesis, so the right people answer the right question.
Workshops that bring engineers, clinicians and product teams to the same picture.
Findings framed as what the team should do next, and why.
Sheida worked directly with a Ford engineering team to design the entire user interface for their decision support system. She required no faculty supervision and delivered an excellent product through multiple design iterations.
Your ability to learn new concepts, take in copious amounts of information and distill it down were so impressive to watch. But best of all your leadership skills were always front and centre.
